What does 3D product photography mean in digital marketing?
In digital marketing, 3D product photography refers to using interactive 3D views of real products to engage customers online. Instead of static images, marketers embed rotatable, zoomable 3D showcases on product pages, landing pages, social media, and ad campaigns - creating a richer, more immersive experience that drives action.
Research shows that interactive 3D / 360° product views can increase sales an average of 27% and up to 250%. They also reduce return rates by giving customers a complete understanding of the product before purchasing, and increase time spent on product pages - a key engagement metric.
With the Optimal 360 app for iPhone or Android, creating these marketing assets is fast and affordable - just film a video of your product and upload it. No 3D artists or expensive production needed.
How It Works
Simply capture and upload a video circling your object to generate a highly realistic 3D model viewer - no studio, no special skills required.
Record a Quick 4K Video
Film a short video circling your object with our special 3d scanning camera in the app. No special equipment or backdrop needed.
Upload into Optimal 360
Upload directly from the app. Our engine builds a smooth, interactive 3D / 360° model in about 15 minutes.
Share or Embed
Share with a link, embed in your store, or post on social media. Your 3D showcases work anywhere on the web.
