What is 3D product photography?
3D product photography is the process of capturing a real-world product and turning it into an interactive 3D view that customers can rotate, zoom, and explore. Unlike traditional flat product photos, 3D product photography lets viewers examine every angle of an object as if they were holding it.
Optimal 360 uses state-of-the-art radiance field technology to create photorealistic 3D showcases. Radiance fields capture not just shape, but real lighting, reflections, and fine surface detail - producing results with higher fidelity and accuracy than traditional 3D mesh models. The entire process starts with a simple phone video, making it accessible to anyone without specialized 3D modeling or scanning equipment.
Download the Optimal 360 app for iPhone or Android to try it yourself - record a video, upload it, and have an interactive 3D showcase in about 15 minutes.
How It Works
Simply capture and upload a video circling your object to generate a highly realistic 3D model viewer - no studio, no special skills required.
Record a Quick 4K Video
Film a short video circling your object with our special 3d scanning camera in the app. No special equipment or backdrop needed.
Upload into Optimal 360
Upload directly from the app. Our engine builds a smooth, interactive 3D / 360° model in about 15 minutes.
Share or Embed
Share with a link, embed in your store, or post on social media. Your 3D showcases work anywhere on the web.
