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Help - Frequently Asked Questions

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Optimal 360° is a web platform that transforms a simple 4K product video into an interactive 360° view using our advanced 3D computational photography engine.

These interactive 360° views can be easily embedded into your store or website, providing a more engaging and immersive product experience.

Ready to get started? Learn how to upload a video or check out our photography tips.

The core algorithms behind Optimal 360 are not AI (Generative AI), so it will not hallucinate features on your subjects.

We utilize AI models for many of the other processing steps to improve the quality of the 360° view.

Ready to get started? Learn how to upload a video or check out our photography tips.

Log in to the app, click the New Project button, and upload your video file. Our secure cloud platform will process everything for you automatically.

Need help capturing the perfect video? Check out our guide on how to photograph your product.

Yes! After processing, you'll receive a lightweight embed snippet that works seamlessly with Shopify, WooCommerce, WordPress, Wix, Squarespace, or any website.

You can also use our private sharing pages to share your captures with others.

Use any modern (smartphone) camera to film your product. Focus on the product and record a video while slowly circling around it, keeping it within the frame.

No special equipment is required, though a professional setup can yield even better results. For Pro subscribers, we recommend filming in 4K; otherwise, HD works well for most products.

The engine will automatically remove the background, but for best results, use a background that contrasts with your subject.

  • Keep the product in focus and within the frame.
  • Use autofocus apps for small subjects if needed.
  • Spin around the subject slowly (30 seconds to 1 minute works well).
  • Use a background color that contrasts with your product.
  • Use soft lighting to diffuse harsh shadows.

Don't have a turntable? No problem! For more detailed settings, see our recommended photography settings.

Absolutely! Professional photographers can capture 4K spin videos of your product, which you can upload to the platform. We support handheld capture, turntables, and backdrops.

For even better 3D results, record spin videos at multiple angles. Ideally, film a single video spinning around three times at different pitch angles. More spins improve results for complex objects and increase the up/down viewing range.

In the future, we plan to support direct photo uploads and a dedicated capture app. Typically, about 100 photos are needed for a full 360° view.

Check out our recommended photography settings and quality improvement tips for professional results.

You don't need a turntable to use Optimal 360°. Use a small platform you can walk around and, ideally, a contrasting background.

The software will remove any background.

You can also capture as little as 90 degrees (or less) if you already have a suitable backdrop.

Want to use a professional setup? Learn about using backdrops or check our "in the wild" capture tips.

You can use a professional backdrop for captures. We will soon offer the option to use the original photos in the photo 360s.

The software will remove any shaking and keep the object centered for handheld captures.

You can also capture as little as 90 degrees (or less) to utilize your photography background/backdrop.

For more tips, see our recommended photography settings and quality improvement guide.

For photo 360°s:

  • Film in 4K mode
  • Use professional camera app settings*
  • Focus on the subject
  • Use a turntable
  • Use a backdrop

For 3D 360°s:

  • Film in 4K mode
  • Use an autofocus camera app
  • Capture more spins at multiple pitch angles

*See our special camera app settings for detailed technical recommendations.

Most products will look good with normal settings, but if you'd like the best possible results, use our settings guide:

You can improve the quality of results by adjusting settings and using more professional camera apps.

  • Use 4K mode
  • Use HEVC (H.265 encoding)
  • Increase bitrate
  • Use autofocus for handheld video
  • Use manual mode

For more general photography tips, see how to photograph your product and recommended photography settings.

You can capture subjects in the wild (in a real-world uncontrolled setting) using handheld capture. Stay focused on your subject and walk slowly around it, keeping it in focus and in frame.

Future updates will further improve support for capturing in uncontrolled environments, such as public art or in museum settings.

You can also capture as little as 90 degrees (or less), and short video clips (as little as 15 seconds) can yield good results.

For general photography tips, check out how to photograph your product. No turntable? We've got solutions!

We will soon offer private sharing pages, allowing you to share your captures with friends or colleagues, even on the free plan.

Public social sharing options are coming soon, so you'll be able to showcase unique finds, or products that link directly to your store.

You can also embed 360° views directly on your website for a seamless shopping experience.

We have many features coming in the next months (and more):

  • Color correction *
  • 360° customization settings
  • 4x smaller (faster) loading
  • Blur and focus correction
  • Transparent object support
  • 10x finer detail support
  • Shiny surfaces support

* Color correction is our top priority: for now you can use Enhance filter on iPhone and Android (or use a gray background).
For professionals, the Curves filter in Premiere and After Effects works well.

We partner with the top cloud providers to ensure extremely high reliability and low latency globally.

  • Free: Cloudflare Global CDN
  • Basic: Bunny.net Global CDN
  • Pro: Bunny.net Global CDN + Edge