# **Optimal 360**

Optimal 360 is an AI-powered platform that transforms simple 4K videos into stunning 360 and 3D product showcases, enabling e-commerce businesses to create immersive, professional-grade product views quickly and affordably without technical expertise. It helps boost customer engagement and sales by 13-24% through interactive 3D and 360 experiences, replacing traditional product photography at a fraction of the cost.

## **Key Features**

- **4K Video Input**: Upload a 4K video of your product for automated smart processing into high-quality outputs.
- **360 View Output**: Generate professional-grade 360 product spins in about 15 minutes.
- **Exclusive 3D 360 Experience**: Create immersive 3D models using proprietary AI technology for enhanced interactivity.
- **Easy to Use**: No technical skills required—simply upload a video, and the AI handles background removal, centering, stabilization, and more.
- **Fast Processing**: Delivers studio-quality results in minutes via a secure cloud platform.
- **E-commerce Integration**: Provides lightweight embed snippets compatible with Shopify, WooCommerce, WordPress, Wix, Squarespace, and other websites. Plugins and tutorials coming soon.
- **Improve Customer Experience**: Stand out in e-commerce by offering interactive views that increase sales and engagement.
- **Cost and Time Efficiency**: Achieve professional results without expensive equipment, studios, or photographers.
- **Flexible Capture Methods**: Supports handheld filming, turntables, backdrops, or even capturing in the wild. No special gear needed—use a smartphone.
- **Photography Tips**: Recommendations include filming in 4K HEVC mode, using soft lighting, contrasting backgrounds, and multiple angles for better 3D results.

## **Key Benefits**
- Boost customer engagement and sales by 13-24% through interactive 3D and 360 experiences.
    - Some report as high as a 250% boost from 360 views, while others note that 3D can boost sales more than 360's alone.
- Replace traditional product photography at a fraction of the cost.
- Stand out in e-commerce by offering interactive views that increase sales and engagement.
- Achieve professional results without expensive equipment, studios, or photographers.

## **Products**

- 360 product views for standard spins.
- 3D 360 immersive experiences for advanced interactivity.

## **Getting Started**

- Log in to the app at <https://app.optml360.com/>, click "New 360," and upload your 4K video.
- Follow photography guides for optimal results, such as slow circling around the product while keeping it in frame and focus.

## **Pricing**

For detailed pricing plans and subscription options, visit <https://optml360.com/pricing/>.

## **FAQ**

### **How do I upload a video?**

Log in to the app, click the New Project button, and upload your video file. Our secure cloud platform will process everything for you automatically.

### **How to photograph?**

Use any modern (smartphone) camera to film your product. Focus on the product and record a video while slowly circling around it, keeping it within the frame. No special equipment is required, though a professional setup can yield even better results. We recommend filming in 4K even for the HD quality renders (4K corrects for subsampling, technically). The engine will automatically remove the background, but for best results, use a background that contrasts with your subject. Tips include:

- Keep the product in focus and within the frame.
- Use autofocus apps for small subjects if needed.
- Spin around the subject slowly (30 seconds to 1 minute works well).
- Use a background color that contrasts with your product.
- Use soft lighting to diffuse harsh shadows.

### **Can I embed on my store?**

Yes! After processing, you'll receive a lightweight embed snippet that works seamlessly with Shopify, WooCommerce, WordPress, Wix, Squarespace, or any website. You can also use our private sharing pages to share your captures with others.

### **I don't have a turntable**

You don't need a turntable to use Optimal 360. Use a small platform you can walk around and, ideally, a contrasting background. The software will remove any background. You can also capture as little as 90 degrees (or less) if you already have a suitable backdrop.

### **I need to use a backdrop**

You can use a professional backdrop for captures. We will soon offer the option to use the original photos in the photo 360s. The software will remove any shaking and keep the object centered for handheld captures. You can also capture as little as 90 degrees (or less) to utilize your photography background/backdrop. For more tips, see our recommended photography settings and quality improvement guide.

### **Recommended photography settings**

For photo 360s:

- Film in 4K mode
- Use professional camera app settings\*
- Focus on the subject
- Use a turntable
- Use a backdrop
- Never crop the subject

For 3D 360s:

- Film in 4K mode
- Use an autofocus camera app
- Capture more spins at multiple pitch angles

\*See our special camera app settings for detailed technical recommendations.

### **Special settings for camera apps**

Most products will look good with normal settings, but if you'd like the best possible results, use our settings guide:

- Use 4K mode
- Use HEVC (H.265 encoding)
- Increase bitrate
- Use autofocus for handheld video
- Use manual mode
- Use ProRes 4:2:2 on iPhone Pro

For more general photography tips, see how to photograph your product and recommended photography settings.

### **Capturing in the wild**

You can capture subjects in the wild (in a real-world uncontrolled setting) using handheld capture. Stay focused on your subject and walk slowly around it, keeping it in focus and in frame. Future updates will further improve support for capturing in uncontrolled environments, such as public art or in museum settings. You can also capture as little as 90 degrees (or less), and short video clips (as little as 15 seconds) can yield good results. For general photography tips, check out how to photograph your product. No turntable? We've got solutions!

### **Sharing captures**

We will soon offer private sharing pages, allowing you to share your captures with friends or colleagues, even on the free plan. Public social sharing options are coming soon, so you'll be able to showcase unique finds, or products that link directly to your store. You can also embed 360 views directly on your website for a seamless shopping experience.

### **How can I improve the quality?**

You can improve the quality of results by adjusting settings and using more professional camera apps. Use 4K mode, HEVC (H.265 encoding), increase bitrate, use autofocus for handheld video, use manual mode, and use ProRes 4:2:2 on iPhone Pro. For professionals, you can use filters in Premiere and After Effects before uploading -- color stability is handled well by 3D, but applying it can improve Photos. Check out our recommended photography settings and quality improvement tips for professional results.

### **Are professional captures supported?**

Absolutely! Professional photographers can capture 4K spin videos of your product, which you can upload to the platform. We support handheld capture, turntables, and backdrops. For even better 3D results, record spin videos at multiple angles. Ideally, film a single video spinning around three times at different pitch angles. More spins improve results for complex objects and increase the up/down viewing range. In the future, we plan to support direct photo uploads and a dedicated

## **Additional Resources**

- [360 View Details](https://optml360.com/features/360-view/)
- [3D 360 Experience](https://optml360.com/features/3d-360/)
- Integration tutorials for Shopify, WordPress, and more coming soon.